Google Calender

This calender helps us to be organised as we are able to see the dates we are all available to film. Through this our group can be prepared and ready and me may get our video finished in time for our deadline.

Production Schedule

Production Schedule - Alice in Wonderland

Show message history

Casting Requirements and Character Profile

This is a poster to show people we are looking for cast to audition for our video. It consists of casting requirements and what they would be auditioning for.

Underwater Mystic

We would like to film a part of our music video underwater, but there were many difficulties that arose such as: Getting a camera with a water proof lens, trying to find a swimming pool or lido that would be empty and lastly finding a way not to make it amateurish. But in reviewing various ways to resolve our problems we found this video and it has given us a lot of ideas and inspiration.

Video Exhibition

Video Exhibitions by EnidAkuffo

  I think our best choice of exhibitor would be independent website such as SBTV. Although it is of the Hip Hop genre our music is still in an obscure form. Further more with our niche target audience our music video is very unconventional and wouldn't meet the demands of mainstream fans and record labels such as Universal.

Audience Profile

Audience Profile by KenyaGabrielle

Audience Vox Pops

We filmed this Vox Pop in order to gather information about what kind of music was popular amongst people of a certain age group. We could gather from this that hip - hop and rap which fits slightly with our genre - alternative hip-hop often has qualities taken from typical hip-hop music. It also showed us that music videos are often a major part in promotion of an artist. Along with platforms of people viewing music videos.   filmed this Vox Pop in order to gather information about what kind of music was popular amongst people of a certain age. We could gather from this that hip-hop and rap which fits slightly with out genre as alternative hip hop often has qualities taken from typical hip hop music. It also showed us that music videos are often a major part in promotion of an artist. Along with platforms of people viewing music videos.

Parody

A parody is an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

I particularly like this parody of Mumford & Sons as it starts of very realistic (making it seem as if it's the actual artists.) I thought the use of the close up camera work at the start really created mystery in not giving away the actors. The exaggeration of the artist's performance is very comedic and encouraged me to watch the actual Mumford & Sons video.

Lyric Analysis

lyric analysis

Questionnaire Results

Questionnaire Analysis

Audience Research Questionnaire

Audience Questionnaire

AUDIENCE RESEARCH QUESTIONNAIRE

As part of market research, it was appropriate to collect some field data to analyse current trends and habits of our primary and secondary target audiences 16-17 year olds and 18-19 year olds.

We opted to use a questionnaire as part of our quantitative research. It's a cheap and quick format for collecting data. Furthermore, online questionnaires are even operate even more efficiently as we eliminate unnecessary time of travelling and physically searching for a sufficient number of participants in our sample, where time could be spent more effectively on more challenging and time-consuming tasks.

 Additionally, we get a more representative sample of teenagers, as the internet provides potential respondents from across the globe, so we can analyse what trends recur on an international scale. This provides two advantages for us:

1. We learn how to market our artist and our music video to a generalised target audience across the globe.
2. How to tailor the promotion of our media product for individual countries.

Also, it focuses on producing objective and generalised data, therefore it can be compared and contrasted with other data samples.

We wanted to quantify which media platforms, such as laptops, TV,etc dominate music video consumption for our primary target audience. This allows to delegate how much promotion should be invested on each platform.

So, it therefore informs us on platforms would be most suitable for our media product.

Please take our survey:
Click here to take survey

9 Key Frames

9 Key Frames Embed code

9 Key Frames.docx

Concept Mood Board

Copy of Concept Mood Board

Genre Shopping List

Inspiration

I like this video because of its high quality lighting and intense colours. As my group and I are going for an Alice in wonderland, mystical, fairy tale concept the colours would play a key role in conveying the idea and theme.
The bright colours could connote a fantasy and unreal environment which would fit our narrative. It would also be memorable in the mind of the audience and could even leave them fixated.
The bright colours create a child like atmosphere, yet are mostly in contrast to the alternative hip hop genre lyrics.
I have recognised that although high key lighting is a convention of the alternative hip hop genre, bright colours are not typically used. This could be another way for my group and I to add our own style and not fully conform to all the codes and conventions of our particular genre.

Our Song Choice

My group and I made a short list of songs we would like to use for our media video. We chose these songs because they have the alternative hip hop genre we are looking for. It was difficult for us to pick our final song, but in the end we chose a song we may find easier to make a video to.

Short list

1. Papi Pacify 

We liked this song because of its distinct sound and slow intense pace, but at the same time the reason we didn't pick it was because we felt we would be restricted by the beat.

2. She Was Fly- Full Crati

We like this song as it has a fairytale like sound that would fit with the concept we would like to pursue for our video. However the lack of lyrics means that we would be unable to lip sync, which mostly plays an important role in music videos.

3. djjdsports -  She Whispered in my ear.


We also chose this song because it has a unique jazzy beat that would be good to perform to. However we found that in the short time we have it would be hard to learn the lyrics of the song.

4. LNIP -Katya Des Estages (He's Coming Home)
https://soundcloud.com/lastnightinparis/katya-des-etages-taurean-roye

Final Song

LNIP - Katya Des Estages (He's Coming Home)
https://soundcloud.com/lastnightinparis/katya-des-etages-taurean-roye

We have chosen this song as our final choice because it fits all the boxes for the video we would like to do. It had  good beat in which we can perform to and the lyrics a basic enough to learn and lip sync. Above all it has the unconventional beat that the alternative hip hop genre has.